What people are saying

Bec Henrich,

VP Marketing - Traction on Demand

Jen played a pivotal role in ensuring a large and growing marketing team ran smoothly; implementing new processes, removing roadblocks, and reducing the amount of time we spent in meetings. With a marketing team of 60 people, her operations team helped us with prioritization, time management, and stakeholder communication. She also championed growth and development within the marketing team, creating a personalized growth framework for each team member. Jen became a friend and mentor and I deeply appreciate every ounce of wisdom and advice she shared with me.

Stefanie Gajdecki, Senior Business Advisor - BDC

Jen is a professional and talented champion for business success. Looking holistically through a strategic sales and marketing lens, she engages with clients helping them build a stronger sales pipeline, qualify sales prospects and improve marketing. Working with her on many projects at the BDC, I found her years of experience helped clients grow their business by increasing their sales funnel and strengthening their brand presence to be more competitive.

John Parker,

CEO - Fresh Tracks Canada

Jen played a critical role in helping us transform our organization into a sales-driven business with customer needs at its foundation. She worked collaboratively with the senior sales team to create a best-in-class Sales Training program and quickly became an integral part of the team with her expertise, professionalism, and enthusiasm. She spent time with our Inside Sales team to learn the business and build trust. She worked closely with our Sales Leadership team to develop a Performance Coaching Program to ensure continuous focus on sales skill improvement. She was instrumental in helping us to achieve our business objectives – and she will always be a part of the Fresh Tracks team!

Daniel Laporta,

VP Sales - Glacier Media

Jen was instrumental in helping us to revamp our initial sales training program. She reviewed our current program and made solid recommendations for improvement. She revamped the agenda and the training materials ensuring the new training had a good flow and focused on the right areas. I found her to be an engaging facilitator who was able to create an effective learning environment with a good mix of discussion and activity. Jen is a pleasure to work with! She is a real team player who was able to assimilate into the business seamlessly. In fact, many of the reps who went through the training program thought she had been with the company for years!

Selected Clients

Strategic Planning for Market Expansion, Organizational Design, Revenue Growth Planning, Coaching for High Performance

Business Development Bank of Canada, BDC

Strategic Planning, Revenue Growth, Sales Strategy, Branding, Leadership Development

Organizational Design, Role Clarification, Career Path and Succession Planning, Coaching for High Performance

Sales Training Program Development

and Delivery

Business Transformation, Culture Development, Sales Training Program Design and Delivery, Coaching for High Performance

Systems Training Program Development and Delivery