You are at a dinner party and someone asks about your company. While some of you may work for companies that are household names like Starbucks, the vast majority of us don't. What usually follows is something that sounds like: '...hmm, never heard of them. What do they do?' How do you answer that? And more importantly, how would you want your team to answer that question?

I have long believed that every employee is essentially a brand ambassador of your company and they should be able to share a few key things about their employer: who their employer is, what they do and why it matters. In my experience, it's not always as easy as it sounds.

Say, for example, you work for a small company that builds websites. You might say you are a website developer. So, why does that matter? It helps other small businesses tell their story, showcase their products and services and hopefully, achieve more success. And to most small business owners, that matters. A lot. And you never know, the person you are speaking to could be a small business owner themselves or know someone who is. The impression you give of your company and what they do is critical.

This is a great exercise to do periodically with your teams at a weekly meeting to get a discussion started. What do you do and why it matters. Don't underestimate the importance of it!

#brandambassadors #elevatorpitch #whatyoudoandwhyitmatters